Promotional Strategies of Cellular Service Providers in India |
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"What other operators have achieved in one to two years, Bharti has done in just over a month. In July 2002, one out of every two people buying a mobile across India chose AirTel. We are truly proud to be spearheading the mobile revolution in the country."1 - Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002. "It is the technology advantage and not the lower rates that is attracting more and more customers to Reliance India Mobile."2 - Kaushik Roy, Head of Marketing, Reliance India Mobile in 2003. "Today's consumers do not want to hear the virtues of a brand, they are interested in specifics and that's what our campaigns always do."3 - Samuel Selvakumar, CEO, Hutch - South India in 2004. Introduction
Prominent among these were - celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. The most important consumer segments in the cellular industry were the youth segment and the business class segment.
Promotional Strategies of Cellular Service Providers in India - Next Page>> 1] India Telecom, www.convergenceplus.com, September 4, 2002. |
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